While it is true that you can fill out the ESTA USA application online by yourself, there are a number of things to take into account when applying. The way that you will pay, the validity of the information, how many people are traveling, and how much help you think you will need are all important things to keep in mind. This is why so many people choose to go with a company that operates in their home country and will be able to explain things to them without confusion.
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The biggest problem that many people run into is paying for the ESTA application with their cards. Many countries have different cards, but the Electronic System for Travel Abroad authorization process that takes place on the Department of Homeland Security homepage will only process cards that work in the USA. This means that people need to have a Visa, Mastercard, or other USA recognized card. In addition, they need to make sure that their card provider will allow transaction that take place in the USA to be processed. Many people run into problems that prevent one or both of these things from happening, necessitating that they then go through a company offering help in their own country.
If you are coming from a country that doesn’t use English as their first language, or you yourself don’t use it as your first language. You will likely want to use a company that is able to provide translation services. This will ensure that all of the information is accurate, and that no mistakes are made due to a language barrier.
If you have a large number of people traveling, you may want to choose a company that is able to bulk process the applications. This is something that school trips, family trips, and tour groups should all consider. For many people, their travel agency will have someone they recommend, or they may handle the application for everyone in the group.
Finally, if you feel that the process will be too complicated, a company that is based in your country or that has a help number in your country will ensure that you get the information that you need to fill out the forms correctly.
Overall, the choice of where to apply for your ESTA USA clearance is a personal one, but finding a good company will make it simple and fast.